Reach
With several markets
within our programme, all with different target
audiences and we provide the communications tools to reach
them. Here are a few examples of the reach that the network is
capable of targeting.
Schools
There are approximately 36,000
schools and nine millions parents of school aged children in the
United Kingdom and we have a programme that targets this group
specifically. Our loyalty programme provides us with the
opportunity to communicate not only with the
schools and institutions in our market but all the
parents/careers of these students. This can provide a direct
route into millions of households of this particular market in the
United Kingdom.
Membership Organisations
We work with a range of
membership organisations in a variety of fields and sizes. The
volume of members within each organisation is as varied as the
types of membership organisations that we work with. The
reach of our membership market includes membership
organisations that work directly with us and those membership
organisations that work with affiliate relationships.
Key
- Social media: the total number of
social media users
- Affiliated members:total number of
membership organisations linked to our Enterprise clients
- Direct memberships: individuals
that are members of Enterprise clients
Combined with the sheer volume and
varied audience that the membership organisation market provides,
it also includes a valuable 'stickiness' element. The members
of these organisations have an affinity or loyalty to the group to
which they belong be it social or professional. They have a vested
interest in either the success of the membership organisation
or the activity or service that the organisation provides.
Social Media
Social media such as Facebook,
Twitter and even You Tube has provided many of our clients the
opportunity to communicate to their members with ease and at a
fraction of the cost of traditional advertising, combined with the
pin point acccuracy of marketing based on personal preferences,
interests and "Likes" in a social media profile.
With the average Facebook user
having approximately 130 'friends', this opens up an entirely new
audience. Our programme means
that Life Champions can not only communicate
directly with customers, members and supporters of our clients but
we can also communicate with people who are part of the
individual's wider online community whom could potentially
have a similar interest(s) or a vested interest in the activities
of the member. 
The adjacent venn diagram
illustrates just a flavour of the reach of our social media
channels.
Key
- Not for profit: total social media influence
- Schools: total social media influence for parents/carers
- Members: total Enterprise membersship social media
reach
This is just the tip of the iceberg
when it comes to social media reach. The variety of the markets
that Life Champions deals with combined with the rate in which we
are attracting new clients means that our social media reach is
continually growing.
When combining our social media
reach with our customer or member insight, it provides a holistic
view of these people and provides a targeted way to communicate
which can only yield better results and a positive return on
investment.
These are but a few examples of the
reach of our programme. With each new client to our range
of markets presents new opportunities to grow and improve our
reach.
If you would like to find out
more about how your company can join LCAN, please contact
us.