Benefits of our network
Life Champions Alliance Network
enables brands to engage with highly targeted customer segments
built from our our growing community of members. Our loyalty
platform can identify the ideal customer for your brand
or product, through blended profiling including Acorn profile,
location, transaction history and preference settings. This helps
reduce your cost of sale, increases the potential for
purchase and is delivered direct to the target member through a
number of bespoke channels.
Protecting the privacy of
our members
All member profile information is
annonymised to protect the member whilst still offering more
efficient routes to market for brand owners.
We leverage numerous channels
to members to promote approved products and services to our
different markets. We use a combination of the following segments
to create tactical promotion management helps ensure your business
can manage profit yield and customer footfall at the optimum times
for you.
Leveraging social media
We are able to
leverage the social media communications of these organisations
which not only drives information to the immediate members but also
all their friends. On average, each Facebook user has approximately
120 friends. The depth and breath of this market means that there
is a huge possibility of attracting new customers, members or
supporters.
Already members or supporters of the
organisation
The people that we communicate to are
already members or supporters the organisations that we communicate
with them through. Therefore, they have a huge affinity and a
vested interest in either the activities that the organisation
provides or the success of the organisation.
They are more than likely receiving regular communications from
the organisation either via various communication channels
including social media, text and email.
Organic search
We implement a two-way
linking from our website to the various organisations' websites.
This is part of our SEO policy as well as part of the agreement
with these organisations in our markets to ensure
our organic search results remain high. This natural
search means our search results are high regardless of which search
engine is being used.
Stickiness with Chosen Cause
options
There is such a
wide range of Chosen Causes for an individual to choose from that
they will have no problem choosing a cause that is close to their
heart. The Chosen Cause could be their child's school to their
favourite football team or their favourite charity.
The freedom to choose a cause that means something to the
individual helps ensure longevity of our relationship with the
individually, the range of communication channels that we can use
and sometime the frequency of the communications.
The incremental nature in which donations can be made with the
programme also means the individual may not feel a huge financial
burden with their support but still receive the 'feel good' factor
of donating whilst enjoying all the rewards, benefits, discounts
and deals that are included in the programme.
These are just a few examples of the benefits of our loyalty
programme in regards to benefits of all the communication channels
that can be part of LCAN.
If you would like to join the network, please do not hesitate to
contact us.