Hyper affinity
Hyper affinity Model
Many commercial and
non-commercial organisations need to generate new non-core product
or service revenue. In the past organisations have had to turn to
typical Linear Affinity models promoting these products to their
customers, supporters or members in return for a commission.
With the proliferation of
affinity products this forces the organisation to attempt to become
experts in many vertical markets. This in turn has increased
membership and customer management departments without a direct
ability to show performance and revenue.
We strongly believe in
the phrase “know what you do, know what you don’t do”; meaning
organisations should stick to their core competency and products
and service offering.
Our platform allows
in-depth annonymised profiling of the members transaction habits,
social-economic profile and vertical market Chosen Cause. This
enables us to present the best rewards, benefits, discounts and
deals to the member.
Precision targeting of
offers and increased use of mobile puts the customer in
control to make their money go further whilst support the Chosen
Cause they are the most passionate about.
For more information about how our
platforms can help you leverage this growth market please get in
touch.